When you’ve been in business long enough, you’ll reach a point where a re-brand is needed. New colors, new logo, new website, new … everything. A re-brand can be intimidating, especially if you’re trying to take it on internally.
Do you want to grow your business and reach more audiences that convert into leads? Then a tactic that can help expand your business is paid media, a method of using promoted (paid for) content such as social media posts, video ads, pop-ups, etc. to reach target audiences. Essentially, paid media is content that businesses pay for to reach more people.