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Design & Creative

Bad Web Design Isn’t Just Annoying—It Costs You

’s bestselling book, Blink: The Power of Thinking Without Thinking, has a provocative thesis. Contrary to commonsense, which warns against “snap judgments,” Gladwell argues that, often, our automatic, largely unconscious way of making decisions throughout the day is a fairly reliable way to navigate life in the modern world. “There can be as much value in the blink of eye,” writes Gladwell, “as in months of rational analysis.”

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