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All Posts By

Alexandra Sixt

Are You Ready to Start With Paid Media? Here’s What You Need to Know.

Do you want to grow your business and reach more audiences that convert into leads? Then a tactic that can help expand your business is paid media, a method of using promoted (paid for) content such as social media posts, video ads, pop-ups, etc. to reach target audiences. Essentially, paid media is content that businesses pay for to reach more people.

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Bad Web Design Isn’t Just Annoying—It Costs You

’s bestselling book, Blink: The Power of Thinking Without Thinking, has a provocative thesis. Contrary to commonsense, which warns against “snap judgments,” Gladwell argues that, often, our automatic, largely unconscious way of making decisions throughout the day is a fairly reliable way to navigate life in the modern world. “There can be as much value in the blink of eye,” writes Gladwell, “as in months of rational analysis.”

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